Website copy

Article authority system

Corporate sponsor landing page

QuenchSea is a low cost hand-powered seawater desalination device, created by Hydro Wind Energy.

Working out of Dubai, Hydro Wind Energy are a talented mix of engineers, designers and product specialists solving some of the world's biggest renewables challenges.

The company is listed as a World Economic Forum Top 100 startups and it's no surprise why. While many startups claim to have groundbreaking products in theory, Hydro Wind Energy have recently engineered one in the form of QuenchSea.

The product

Sucessfully funded on Indiegogo, QuenchSea is the first low cost and hand-powered desalinator: available to buy for only £100.

This is a genuine disruption: a 10X+ reduction in price compared to previously available reverse osmosis devices such as those manufactured by Katadyne, which retail for over £1,000.

Because of their traditionally high price point, until now, hand-powered desalinators have been sold principally for emergency use in the marine market. You'll these find mostly on commercial lifeboats and in the emergency provisions of ocean-going blue water yachts.

100 million pledge

In contrast, Hydro Wind Energy have pledged to deliver 100 million QuenchSea devices to water-scarce regions in just 5 years to help solve the humanitarian water security crisis.

So QuenchSea in this humanitarian context will be distributed by CSR partners to water-scarce communities in coastal regions, and then used mostly for small scale water production on land, once seawater has been collected.

The retail opportunity

At the same time, the majority of the interest in the QuenchSea Indiegogo campaign is from the outdoor and adventure retail market.

Think hikers, sailors, campers, vanlife explorers, and anyone interested in personal preparedness, remote adventuring, and survivalism. A huge market, already familiar with the variety of freshwater filtration products, such as Lifestraws and the Grayl Press, and excited by the idea of an affordable way to turn seawater into drinking water.

The retail demand for QuenchSea is clear: from an initial goal of £20,000, QuenchSea has raised £285,000 from 3,448 backers to date.

The copywriting challenge

So from a copywriting view, QuenchSea has two contrasting angles:

• A humanitarian project inivolving corporates and NGOs alleviating chronic water insecurity on a massive scale
• A survivalist device for individuals and families, which allows them to be prepared for temporary water insecurity in emergencies and natural disasters.

For both of these audiences, the challenge was how to explain the various engineering technologies and novel components of QuenchSea in a clear way which was technically accurate, but also engaging and jargon-free.

Not an easy task given the combination of hand-powered 55 bar hydraulic system, ultrafiltration and microfiltration nanotube and carbon pre-filter, plus industrial grade reverse osmosis membranes.

Copywriting & content sprints

I worked on three copywriting and content sprints:

• Website copy sprint to explain QuenchSea, it's technology and answer FAQs in a precise and technically accurate, but easy to understand way
• A series of four articles to position QuenchSea for the preparedness and survivalist retail market
• A landing page to sign up corporate sponsors for humanitarian deployment of QuenchSea

For the retail audience, the goal was to position QuenchSea as a category creating device for personal water security.

Product introduction

Technology explainer

Landing page for corporate partnerships

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Need to better position your technical product or platform? Send me a message 'yes' to:
dan at 10tiger dot com.