• Engineering Copywriting

    10TIGER IS A MICRO AGENCY THAT HELPS TECHNICAL COMPANIES POSITION, EXPLAIN, AND SELL THEIR LEADING EDGE PLATFORMS WITH DIFFERENTIATED WEBSITE COPYWRITING.

  • Do you need to fix copywriting?

    TECHNICAL COMPANY WITH ONE OR MORE OF THESE MESSAGING CHALLENGES

    Complexity

    Sophisticated product with deep value in the intersection of system design, build qualities, and technical capabilities.

    Category

    You often need to educate the market on your novel category and variety of commercial use cases.

    Clarity

    You need to better explain the true importance of your technology so people get your offering.

    Conversion

    You want precise and differentiated website copy that maps to buyer pains and a compelling sales narrative.

  • Section image

    Get concrete, jargon-free copy

    Often founders and engineering forget how to speak in buyer language. You need an outsider who surgically removes abstract 'solution-bullshit' and empty tech jargon.

    Section image

    Map customer pains to product

    Novel feature-sets generate passing interest, but to support sales you need to create lasting impact by linking customer pains with your product features.

    Section image

    Sell with features and capabilities

    Don't bury the specific capabilities of your product which matter most to buyers. You need to position and sell with a blend of features, capabilities, and benefits.

    Section image

    Fix copywriting strategically

    Stop wasting time on fragmented copy. As we work with you, we build a vault of strategic messenging for rapid editing, feedback, and future marketing use.

  • Process

    HOW WE WORK TOGETHER
  • Section image
    Deliverable 1

    Vault

    10tiger shares the vault of buyer research, strategic positioning and new messenging we create when working with you. This is in Google Docs.

    Section image
    Deliverable 2

    Sitemap

    You get a production-ready wireframe site map. This is our suggested layout of your sections of new copywriting with indicative design elements.

    Section image
    Deliverable 3

    Wireframe

    Your sitemap also contains your finished website copywriting. 10tiger exports this for you as a Figma or Webflow file ready for your web designer to use.

  • Pricing

    TWO COPYWRITING SPRINTS, ONE BUYER RESEARCH PHASE

    Homepage Sprint

    $3,000

    A single-page website rewrite:

    • Usually pre-seed and early-stage companies < $1m AR
    • Best for products with a single key use case
    • 3 weeks
    • Structured positioning call (45 mins)
    • Vault of strategic messaging in Google Docs
    • Production-ready sitemap and wireframe of your new website copywriting

    Website Sprint

    $4,500

    A complete multi-page website rewrite:

    • Usually growth-stage companies > $1m AR
    • Best for products with multiple use cases
    • 4 weeks
    • Structured positioning call (45 mins)
    • Vault of strategic messaging in Google Docs
    • Production-ready sitemap and wireframe of your new website copywriting

    User Research

    $1,500

    User/Buyer insight research ahead of your new copywriting:

    • Note: we can show you how to do this yourself at no extra cost
    • 1-2 weeks
    • Structured interviews on Zoom with 5 of your A+ clients (15-30 mins)
    • Survey of clients using Google Forms (using your preferred leadlist)
    • Map of essential buyer pain point language
    • Testimonial gathering

  • "Danny helped us rework our technical copy for QuenchSea (an off-grid desalinator launched on Kickstarter). A great copywriter."

    Dennis Nwatu, Head of Business Development, Quenchsea

  • Book a Call

    SEE HOW CONVERSION COPYWRITING CAN HELP YOU

  • "Robotti is our agricultural robot, Danny helped us quickly explain the true system value of our platform in a market with lots of alternatives."

    Kamila Torrielli, Marketing Assistant, Agrointelli

  • Questions

    COMMONLY-ASKED QUESTIONS

  • "We invented a new piece of outdoor kit . We call it the RuckRaft®. It's a towfloat and drybag system for epic swimming and hiking adventures. Working with Dan was spot on. Loved the product copywriting vault."

    Tom & Will, Co-founders, Above/Below

  • Section image
    Who you're working with

    Danny Clugston

    Hello. I'm a Geographer with a career background in analytical urban design and wayfinding.

    I've also spent some time helping to launch an ecology startup working with technical offerings in the amenity herbicide sector.

    I love working with people who are building machines and hardtech which is out in the field solving real problems.

    Right now I live in Britain.

    Feel free to connect on LinkedIn.

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More