• Conversion copywriting

    for startups building

    technical products

    Turn your complex systems and technical features into clear selling points and coherent narratives that make sense to your buyers.

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  • Need conversion copywriting?

    Early-stage or growth-stage technical startup with one or more of these messenging challenges...

    1. Deep value

    You have a sophisticated product or platform with deep value hiding in a unique intersection of system design, build qualities, and technical capabilities.

    2. Positioning

    People don't always 'get' why they should buy from you. There is often a need to educate the market on your category and variety of commercial use cases.

    3. Clarity

    You have extensive industry knowledge and customer insight and now need to turn this general understanding into technically sound and persuasive website copy.

    4. Conversion

    Your website lists your specs and features but doesn't fully communicate product capabilities or walk potential funders and buyers through a cohesive sales journey.

  • Verticals

    The industries we specialize in

    Agtech

    Logistics

    Healthcare

    Maritime

    Exploration

    Navigation

    Security

    UAV & UAS

    Weapon Systems

    Energy

    Chemical

    Scientific

  • Outcomes

    Why companies work with 10tiger

    Escape the jargon-trap

    Tech jargon tanks conversions. Many founders are so close to product they forget to speak in buyer language. Get someone who surgically removes the abstract 'solution-bullshit'.

    Fix copywriting strategically

    Stop guessing and wasting time on fragmented copy. As we work with you, we build a vault of strategic messenging and copy for rapid editing, feedback, and future marketing use.

    Map customer pains to product

    Novel feature sets might generate passing interest, but to make sales you need to flip mere novelty into lasting impact by linking customer pains with product features..

    Turn features into capabilities

    Feature-led and even benefit-led selling bury the specific capabilities of your product which matter most to buyers. You need to carefully position and sell with capabilties.

  • Pricing

    Fixed-fee copywriting sprints beginning at $3,500

  • Clients

    Clients typically have an MVP or validated customer base

  • Process

    End-to-end copywriting takes 4 to 8 weeks depending on complexity

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    Stage 1

    Research and position

    We look at your existing category, website copy, brand guidelines, competitors, and customer insights to agree positioning, basic copy direction, and site map.
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    Stage 2

    Write and review

    We draft your new website copy in Google Docs. This makes it easy for you to review and also builds a backend copywriting design system for your future marketing use.
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    Stage 3

    Sign-off and wireframe

    We deliver a production-ready wireframe of your new website copywriting (typically as a Figma file). This includes finished copy, layout design, and suggested sections.

  • Questions

    Need more details?

  • Got 15 minutes? Book an intro call

    See how conversion copywriting might help you

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