• Conversion copywriting

    for startups building

    technical products

    Turn complex systems and technical features into clear selling points and homepage narratives that make sense to your buyers.

  •  

  • Need conversion copywriting?

    Early or growth-stage technical company with one or more of these messenging challenges

    1. Deep value

    You have a sophisticated product with deep value in the intersection of system design, build qualities, and technical capabilities.

    2. Novelty

    People don't always get your offering. You often need to educate the market on your novel category and use cases.

    3. Clarity

    You need to turn your industry knowledge and customer insight into precise and differentiated website copy.

    4. Cohesion

    Your website lists some features and generic benefits but doesn't walk buyers through a cohesive sales journey.

  • Verticals

    The industries we specialize in

    Agtech

    Logistics

    Healthcare

    Maritime

    Exploration

    Navigation

    Security

    UAV & UAS

    Defence

    Energy

    Chemical

    Scientific

  • Outcomes

    Why companies work with 10tiger

    Escape the jargon-trap

    Many founders are so close to product they forget to speak in buyer language. Get someone who surgically removes abstract solution-bullshit and empty tech jargon.

    Fix copywriting strategically

    Stop guessing and wasting time on fragmented copy. As we work with you, we build a vault of strategic messenging for rapid editing, feedback, and future marketing use.

    Map customer pains to product

    Novel feature-sets might generate passing interest, but to support sales you need to flip mere novelty into lasting impact by linking customer pains with product features.

    Turn features into capabilities

    Feature-led and even benefit-led selling bury the specific capabilities of your product which matter most to buyers. You need to carefully position and sell with capabilties.

  • Pricing

    Fixed-fee copywriting and insight sprints

    Homepage Sprint

    We rewite only your homepage:

    • $3,500
    • Single homepage rewrite
    • Best for products with a single use case
    • Typically 4-6 weeks
    • Structured positioning call
    • Internal copywriting design system of messaging
    • Production-ready wireframe of your new homepage copywriting

    Website Sprint

    We rewite your whole website:

    • $5,000
    • Multi-page website rewrite
    • Best products with more complex positioning
    • Typically 5-8 weeks
    • Structured positioning call
    • Internal copywriting design system of messaging
    • Production-ready wireframe of your new homepage copywriting

    Customer Insight

    We do your customer research:

    • $2,000
    • Structured interviews (remotely) with 10 of your A+ customers
    • Only for companies who prefer not to do this themselves
    • Typically 2-3 weeks
    • Supports product positioning and website copywriting
    • We can show you how to do this yourself - just ask

  • Clients

    Clients typically have an MVP or validated customer base

  • Process

    End-to-end copywriting takes 4 to 8 weeks depending on complexity

    Section image

    Stage 1

    Research and position

    We look at your existing category, website copy, brand guidelines, competitors, and customer insights to agree positioning, basic copy direction, and site map.
    Section image

    Stage 2

    Write and review

    We draft your new website copy in Google Docs. This makes it easy for you to review, and also builds a backend copywriting design system for your future marketing use.
    Section image

    Stage 3

    Sign-off and wireframe

    We deliver a production-ready wireframe of your new website copywriting (typically as a Figma file). This includes finished copy, layout design, and suggested sections.

  • Questions

    Need more details?

  • Got 15 minutes? Book an intro call

    See how conversion copywriting might help you

Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More