10tiger

CONVERSION COPYWRITING FOR LEADING-EDGE TECHNICAL PRRODUCTS
Turn complex systems and features into clear selling points and buyer narratives.
DO YOU NEED TO FIX COPYWRITING?
Technical company with one or more of these messaging challenges?

Value
Sophisticated product with deep value in the intersection of system design, build qualities, and technical capabilities.
Category
You often need to educate the market on your novel category and variety of commercial use cases.
Clarity
You need to better explain the importance of your technology and engineering so people get your offering.
Conversion
You need precise and differentiated website copy that maps to buyer pains and a compelling sales narrative.
Get concrete, jargon-free copy
Often founders and engineering forget how to speak in buyer language. You need an outsider who surgically removes abstract 'solution-bullshit' and empty tech jargon.
Map customer pains to product
Novel feature-sets generate passing interest, but to support sales you need to create lasting impact by linking customer pains with your product features.
Sell with features and capabilities
Don't bury the specific capabilities of your product which matter most to buyers. You need to position and sell with a blend of features, capabilities, and benefits.
Fix copywriting strategically
Stop wasting time on fragmented copy. As we work with you, we build a vault of strategic messenging for rapid editing, feedback, and future marketing use.
Deliverable 1
Vault
10tiger shares the vault of buyer research, strategic positioning and new messenging we create when working with you. This is in Google Docs.
Deliverable 2
Sitemap
You get a production-ready wireframe site map. This is our suggested layout of your sections of new copywriting with indicative design elements.
Deliverable 3
Wireframe
Your sitemap also contains your finished website copywriting. 10tiger exports this for you as a Figma or Webflow file ready for your web designer to use.
PRICING
Two copywriting sprints, one buyer research phase
Startup Sprint
$2,500
A single-page website rewrite:
For pre-seed and early-stage companies < $1m AR
Best for products with a single key use case
3 weeks
Structured positioning call (45 mins)
Vault of strategic messaging in Google Docs
Production-ready sitemap and wireframe of your new website copywriting
Scaleup Sprint
$4,000
A complete multi-page website rewrite:
For growth-stage companies > $1m AR
Best for products with multiple use cases
4 weeks
Structured positioning call (45 mins)
Vault of strategic messaging in Google Docs
Production-ready sitemap and wireframe of your new website copywriting
Buyer Research
$1,750
We do your buyer insight research ahead of new copywriting:
Note - we can show you how to do this yourself at no extra cost
1-2 weeks
Structured interviews on Zoom with 5 of your A+ clients (15-30 mins)
Survey of clients using Google Forms (using your preferred leadlist)
Map of essential buyer pain point language
Testimonial gathering
"We've built a complex physical product: a hand-held seawater desalinator for emergency use in a variety of contexts. Dan is a fantastic copywriter."
Dennis Nwatu, Head of Business Development, Quenchsea
BOOK A CALL
See how conversion copywriting can help you
"Working with Dan helped us reposition our agricultural robot (Robotti). Very useful bridge from our tech-heavy specs to real selling points."
Kamila Torrielli, Marketing Assistant, Agrointelli
FAQs
Have more questions?
What is the expected timeline?
What is conversion copywriting for technical products?
How is this different from B2C copywriting?
Why does this take 4-6 weeks?
Do we work together asynchronously?
Do you use AI?
Do you A/B test copy?
Will you stuff copywriting with SEO keywords?
Do we need buyer research?
Who should attend positioning and copywriting workshops?
What is the invoicing schedule?
"We invented a first in category piece of outdoor kit . We call it the RuckRaft®. It's a towfloat and drybag system for epic swimming and hiking trips. Working with Dan was spot on. Loved the product copywriting vault."
Tom & Will, Co-founders, Above/Below

CONVERSION COPYWRITING FOR LEADING-EDGE TECHNICAL PRRODUCTS

DO YOU NEED TO FIX COPYWRITING?

Technical company with one or more of these messaging challenges?

Value

Category

Clarity

Conversion

Get concrete, jargon-free copy

Map customer pains to product

Sell with features and capabilities

Fix copywriting strategically

Deliverable 1

Vault

Deliverable 2

Deliverable 3

Wireframe

PRICING

Two copywriting sprints, one buyer research phase

Startup Sprint

$2,500

Scaleup Sprint

$4,000

Buyer Research

$1,750

"We've built a complex physical product: a hand-held seawater desalinator for emergency use in a variety of contexts. Dan is a fantastic copywriter."

Dennis Nwatu, Head of Business Development, Quenchsea

BOOK A CALL

See how conversion copywriting can help you

"Working with Dan helped us reposition our agricultural robot (Robotti). Very useful bridge from our tech-heavy specs to real selling points."

Kamila Torrielli, Marketing Assistant, Agrointelli

FAQs

Have more questions?

What is the expected timeline?

What is conversion copywriting for technical products?

How is this different from B2C copywriting?

Why does this take 4-6 weeks?

Do we work together asynchronously?

Do you use AI?

Do you A/B test copy?

Will you stuff copywriting with SEO keywords?

Do we need buyer research?

Who should attend positioning and copywriting workshops?

What is the invoicing schedule?

"We invented a first in category piece of outdoor kit . We call it the RuckRaft®. It's a towfloat and drybag system for epic swimming and hiking trips. Working with Dan was spot on. Loved the product copywriting vault."

Tom & Will, Co-founders, Above/Below